When it comes to websites having a strong visual presence is just one of the many important factors to being successful. We believe that sometimes less really is more. When designing anything be it photoshopping something for Instagram or creating a website it can be tempting to put more into the design than what is really needed. When creating the website for Empire Performance Engineering we knew that to attract the right demographics the design would need a dark tone. We also knew that we did not want to follow what everyone else is doing as that would not help them stand out from the competition.

Using slightly dark tones with lighter ones really helped the website pop the way they desired. It also didn’t hurt utilizing high resolution banners to help promote new products & services.

For anyone that wishes to view the website please click here.